Problem: From architecture to phones to cars to clothing, the world is increasingly losing its color. How can we inject more color into our lives to bring back the vibrance that we as a society are gradually losing?

Solution: We want to bring color back to life by adding your “signature colors” using customized thermal scanning. By collaborating with the affordable and well-known brand Uniqlo, we came up with the idea of injecting thermal imaging into customized T-shirts to create a personalized style experience for all.

out of home ads

Ads will also be used for larger OOH placements, showcasing the variety of items available to customize through the Uniqlo site.

out of home installments

Large horizontal billboards with sensors will be placed in high-traffic areas where surrounding people will be scanned and their thermal images projected as they walk by. Our tagline, “Show your inner glow,” will be present, alongside a QR code that will redirect people to the general Uniqlo app so they can find out what the hype is all about.

out of home digital scanners

vertical interactive OOH scanners will be placed around subways, airports, and other busy areas to allow participants to scan their thermal signature colors.

app mockup

import your personal palette directly to your profile in the Uniqlo app.